Olam Agri enters ruminant feed market with launch of Tru Value Cattle Feed Range
The Tru Value launch in Nigeria represents the first step in the company’s broader ambition to support more productive, sustainable and commercially viable livestock systems through nutrition, technical expertise and strategic partnerships.
Olam Agri has entered the ruminant nutrition market with the launch of its Tru Value cattle feed range, marking a significant expansion of its Integrated Feed & Protein (IFP) business.” Speaking at the launch, Idi Mukhtar Maiha, Minister of Livestock Development, commended the investment and pointed to nutrition as the practical starting point for reform: “The transformation of Nigeria’s livestock sector begins with improving productivity at farm level.
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