
‘Not marketing props’: ANC slams Glenlivet, Dineo Langa ad ‘using Winnie Mandela’s legacy to sell whisky’
The backlash The ANC was the first official organisation to release a statement titled “Statement on the Use of the Legacy of the 1956 Women’s March in Alcohol Advertising”, saying it had “noted with deep concern” an advert using the images of “some of South Africa’s most revered struggle icons… to promote an alcoholic product.
The controversy has reignited debate around the commercial use of liberation history in South African advertising, and where the line sits between honouring struggle icons and exploiting them for brand equity.
The apology A Women’s Month campaign linking struggle icons like Winnie Madikizela-Mandela to whisky has sparked backlash, an ANC statement, and a joint apology from The Glenlivet and actress Dineo Langa.
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