Mexico: Aura battles turn a viral meme into live contests
The phrase “farmear aura”, or “farming aura”, began as a joke about collecting imaginary “aura points” online before becoming a real-world competition.
What began as an online meme is now becoming a street spectacle in Mexico and beyond.
The trend takes its name from the online slang “aura”, used to describe someone with a strong, charismatic presence.
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