Liverpool change shirt sponsor for first time since 2010
According to Reuters, the agreement will end Standard Chartered’s 17-year spell as Liverpool’s main shirt sponsor, with Turkish Airlines taking the prominent position from the 2027-28 season.
By Adegboyega Adeleye Liverpool will change their main shirt sponsor for the first time since 2010 after announcing a five-year partnership with Turkish Airlines from June 2027.
The airline will officially take over the front-of-shirt position from June 2027, marking a new commercial era for Liverpool after 17 years with Standard Chartered.
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