Linda Mwananchi is Gen Z's preferred outfit - study Linda Mwananchi attracted an average support of more than 50 per cent nationally. News 19 min ago

Two years after thousands of young Kenyans poured into the streets to reject the Finance Bill 2024, the country's Gen Z movement is no longer defined by a single protest or a single slogan even as many gravitate towards the Linda Mwananchi political outfit.

The findings suggest many young voters are becoming increasingly attracted to political movements that they perceive as speaking directly to issues such as corruption, accountability and youth unemployment rather than traditional ethnic alliances.

According to the study, unemployment, corruption, poor governance and the rising cost of living continue to dominate conversations among young people, shaping how they work, organise politically and prepare for the 2027 General Election.