LeBron the star as Angola aims to cash in on E1 racing
Image source, Getty ImagesImage caption, Hollywood actor Will Smith and NBA star LeBron James travelled to Luanda for the inaugural E1 race in the Angolan capitalByMark LomasSports writer in Luanda, AngolaIt is difficult to imagine an electric powerboat racing series capturing the attention of an Angolan audience for whom football and basketball is king, but the presence of NBA royalty LeBron James certainly helped.
Journalist Omar Prata, covering the race for Novo Jornal, admitted that E1 was not on his radar until Hollywood star Smith, whose Westbrook Racing team is sponsored by Angola, announced in March that a deal had been agreed to race in Luanda for the next three years."The aspiration is that hosting an E1 race will help Angola boost or numbers, with minister for tourism Marcio de Jesus Lopes Daniel saying enhanced foreign awareness of the country is the "first step" in a long-term plan."
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