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Lebo Lion: Why you know her brand but will never know her real name

Lebo Lion: Why you know her brand but will never know her real name

By GhanaSummary NewsroomSouth Africa

Content creator and personal branding expert Lebo Lion has spent 10 years building an online following without her audience ever knowing her full name – and she has no plans to change that.

Measuring community, not just content On building an online following, Lebo Lion said the real test of a personal brand is whether a community forms around it, rather than just an audience consuming content.

Personal branding expert and content creator Lebo Lion has built a decade-long career online without ever revealing her surname - and now she has explained why.

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