Lash’d by Him: How Tebogo Mbewu is redefining beauty industry norms for South African men
The founder of Lash’d by Him is one of a small number of South African men working professionally as a lash technician, and he’s doing it deliberately, as both a business decision and a statement about who gets to work in beauty and why.
A message to other men considering beauty careers Mbewu said he hopes to be among the first South African men to build a career in lashes and to encourage others to consider the beauty industry, noting that it remains dominated by foreign nationals in South Africa.
He noted that while it isn’t unheard of for South African men to work in nails or hair, very few do lashes.
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