Knorr marks World Jollof Day 2026 with one-of-a-kind “TurnUpForJollof” Celebration
It celebrated the people, culture and shared experiences that make Jollof special, bringing a little more joy to everyday moments and giving Nigerians more reasons to #TurnUpForJollof.
At various traffic hotspots, Glovo riders delivered Knorr Jollof Food Boxes directly to recipients, bringing the special Jollof celebration right to where people were.
This spirit came to life on World Jollof Day 2026 as Knorr took the celebration beyond the table and onto the streets with its #TurnUpForJollof campaign, creating moments of surprise, connection and joy for everyday Nigerians across Lagos and Abuja.
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