Is FIFA selling the FIFA World Cup? 5 things to know
FIFA has clarified that it is not selling the FIFA World Cup, following the unveiling of a proposal to create a new commercial subsidiary aimed at strengthening the financial future of global football.
FIFA will continue to govern world football If approved by FIFA’s Member Associations and the FIFA Council after a consultation process launched on 28 July 2026, FFE would become another FIFA-owned subsidiary dedicated to commercial rights and event operations.
The proposal is focused solely on establishing a commercial subsidiary to enhance the management of FIFA’s commercial operations and generate more revenue for football development worldwide.
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