Infantino’s wager: Reforming football, risking legacy
The FIFA President has proposed one of the most consequential structural reforms in the modern history of world football: the creation of a commercial subsidiary tentatively known as FIFA Forward Enterprise (FFE).
He is approaching football as its elected president, a leader whose decade in office has dramatically expanded FIFA’s commercial ambitions, enlarged the World Cup, strengthened FIFA’s financial reserves, cultivated new geopolitical relationships, and attracted admiration and criticism in almost equal measure.
It is a reminder that in every institution, leaders may count the votes that approve reform, but history invariably weighs the character with which it was conceived, the culture it preserved, the consultation it embraced, and the consequences it ultimately produced.
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