How vertical microdramas are quietly stealing Hollywood’s crown 'If they want the character to smile, I can go into the prompt, say ‘make this character smile,’ and it's done immediately.' World Just now

2 billion) in US revenue this year, Omdia sayAI allows new studios to churn out microdramas even more quickly and cheaplyThe US microdrama audience more than doubled last year to 66 million monthly active users When Craig Williams opened his production facility in downtown Los Angeles two years ago, he thought he would rent out the converted furniture warehouse for the occasional music video to sustain his fledgling film business.

The company is adding one or two new video producers each week to ramp up productions for what Albazaz sees as “the renaissance of Hollywood.

CandyJar, a two year-old platform that releases a new romance about once a week, is on track to generate more than $100 million (Sh12.