How three Ivorian firms are competing with global brands
The company is among a group of Ivorian firms challenging established international brands [AbdulHadi Heriba/Al Jazeera]The company says it now holds about 15 percent of Ivory Coast’s fuel market.
Products from Kaira Holding, an Ivory Coast-based cosmetics manufacturer, have expanded from a small apartment operation into an export venture serving 32 countries [AbdulHadi Heriba/Al Jazeera]“I belong to a new generation of African entrepreneurs who passionately believe in local manufacturing and value addition,” Yatabare told Al Jazeera.
Fuel challengeWhen Petro Ivoire entered Ivory Coast’s petroleum sector in 1994, international oil companies controlled much of the market.
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