How Shoprite built a R1bn-plus media business in plain sight
The country’s largest grocery retailer, Shoprite Group, has rapidly built a marketing, media and consumer insights business that is set to generate more than R1 billion in revenue for this financial year.5 billion and R4 billion in alternative revenue this year, which may seem minor in the bigger picture, with total revenue that will be more than R250 billion.
In the first six months of its 2024 financial year, it generated around R141 million in revenue from consumer insights.
This is a summary of the original articles listed below. Always read the source articles for the full context. GhanaSummary does not create or modify the news — we summarise and link to original publishers.
