Health-conscious Gen Z drives a decline in alcohol consumption
Gen Z is changing drinking habits Global alcohol consumption is already on the decline, with one of the most noticeable trends driven by Gen Z: people aged between 14 and 29 who are shunning booze.
Although more research was needed, many younger consumers seem to be looking for purpose and well-being, instead of making alcohol a central player in their social lives, she said.
Alcohol was competing with a much broader range of lifestyle choices than in the past, particularly among younger consumers who were placing greater emphasis on mental well-being, fitness and personal development, Murray said.
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