Football is not for sale
EU sports chief on July 29, 2026 hit out at FIFA’s plans to sell a stake in its competitions including the World Cup, warning international football’s governing body: “Hands off our game.
That imperative could encourage an already congested international calendar, endless expansion of tournaments, greater emphasis on high-yield markets over football development, and commercial decisions that gradually erode the sporting integrity on which the game’s credibility rests.
That is why the reported proposal by FIFA under President Gianni Infantino to create a commercial vehicle for its premier competitions and sell a minority stake to private investors deserved the widespread resistance it encountered.
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