FIFA scrapped $20 billion World Cup sell-off plan: Media reports
FIFA has proposed creating a $20-billion subsidiary, FIFA Forward Enterprise (FFE), to run the World Cup and its other events, but the non-profit insisted that “nobody is selling football” and the deal had been mischaracterised in the press.2 billion by selling a roughly 20% stake in the group, valuing the new arm at $20 billion, is no longer active, the report said, citing four sources familiar with the matter.
World soccer’s governing body FIFA did not immediately respond to a request for comment.
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