FIFA issues deadline to members over plan to sell $4 bn stake
EU sports chief on July 29, 2026 hit out at FIFA’s plans to sell a stake in its competitions including the World Cup, warning international football’s governing body: “Hands off our game.
European football’s governing body UEFA said the World Cup was not an “asset to trade” while the Asian Football Confederation said it had not been consulted.
The sport’s global governing body on Tuesday announced proposals to set up a commercial subsidiary to run events, including the World Cup, sparking a furious backlash.
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