FG targets Nigeria as Africa’s hub for responsible advertising, digital innovation

*As ARCON DG urges stronger regulators, industry players’ collaboration By Tunde Oso The Federal Government has reaffirmed its commitment to positioning Nigeria as Africa’s leading hub for responsible advertising, creative excellence and digital innovation, with a pledge to support policies that encourage innovation while strengthening ethical regulation and protecting intellectual property.

Speaking on the theme, “The Future of Advertising: The Role of Platforms, People and Regulation,” Idris said the future of Nigeria’s advertising industry would be driven not only by technological advancement but also by the quality of ideas, strong institutions and responsible leadership.

He said the President Bola Tinubu administration recognised the strategic role of the creative and advertising ecosystem in national development and was implementing reforms aimed at building a competitive digital economy capable of creating jobs, attracting investment and positioning Nigeria as Africa’s innovation hub.