Blood by WhatsApp: How families fill Kenya's gap Health Just now

Aaron Ogunde, the study's co-author and co-founder and chief executive of Jiji Health, the company behind the Damu Sasa blood services platform, said the research was designed to better understand what drives or discourages blood donation in Kenya.

That is the work of the national government through the Ministry of Health, Kenya National Blood Transfusion Services and the county satellites," said Oduor.

The study identified seven recurring problems: severe blood shortages, mismatches between where blood is stored and where it is needed, reliance on family replacement donors, delays in care, strain on health workers and the wider health system, mixed attitudes and knowledge about donation, and inadequate resources.