Beyond Sunday radio: How RnB captured 8.5 billion streaming minutes among Gen Z in South Africa
Today, it bridges generations: older listeners enjoy timeless classics while younger ones discover both local talents and international hits, making Sunday radio not just background music, but a shared cultural experience that feels distinctly South African in its warmth and accessibility.
Homegrown stars leading the charge Leading the local scene is global breakout Tyla, who topped the Spotify charts as the most-streamed South African RnB artist in 2025 (despite coining the genre term “Pop-piano” to describe her sound).
During apartheid, radio served as a vital cultural lifeline that introduced American RnB and soul influences as well as other genres to South African audiences.
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