“Aren’t We All PR People?”: Setting a new benchmark for communicators, By Yushau A. Shuaib
The final chapter, which foregrounds the emerging role of Public Relations in Nigeria’s national project, provides a thoughtful and forward looking conclusion — positioning PR not just as a profession but as a strategic pillar in nation building.
After carefully reviewing the book, I am genuinely tempted — without any flattery — to call it the definitive PR career guide for emerging communicators.
Other standout chapters — “A Constellation of Concepts,” “Professionalising the Practice,” “That Good PR Practitioner,” “A Universe of Opportunities,” “Some of Your Mentors,” “Ethical Traps and Hidden Dangers,” “You and AI,” and “PR Shots” — present their subjects with clarity and creative framing.
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