Apple will now let you lease your next iPhone or Mac instead of buying it
“Apple’s real risk is that rising prices even further can impact the upgrade cycle,” Jeronimo said in a statement last week after Bloomberg reported on the leasing program.
Apple is launching a new leasing program to make iPhones, Macs and other products feel more affordable at a time when electronics prices are climbing and consumers are holding onto devices longer.
Most Americans no longer upgrade their phone every year: The average user keeps their phone for 22 months, according to a survey last year from Meanwhile, some analysts expect Apple’s next batch of iPhones to cost more.
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