Apple expected to unveil first folding phone, with new CEO in command

While analysts expect Apple to show off new watches, they anticipate the company will hold off on updates to its more affordable iPhone models until next spring and instead focus only on the new folding device and its iPhone Pro and Pro Maxl lineup.

The event, the first with new CEO John Ternus at the helm, will be the most noticeable overhaul of Apple’s flagship product since it removed the physical home button from the iPhone X in 2017.

But even with a steep price tag, analyst firms such as IDC expect Apple will sell every foldable iPhone it can produce and secure a 40% share of the lucrative niche by the end of next year.