Africa: Loza Maléombho Is Building An Industry From African Stories
Through Pokou, she is combining Baoulé history, local craftsmanship and artificial intelligence to build an African-owned creative universe spanning clothing, film, art, architecture and digital experiences.
Côte d’Ivoire-based fashion and tourism specialist Dorine Negou sees the larger challenge as persuading African brands and consumers to recognise the commercial value of their own cultural identities.
Developed using generative artificial intelligence alongside Maléombho’s own research and design work, Pokou is intended to promote the clothing label while opening routes into film, art, architecture, craftsmanship and digital experiences.
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