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This is how much top 7 music streaming services really pay artists

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According to Atlas VPN investigation,Music streaming services are now the largest source of revenue for recorded music. In 2019, music streaming accounted for $7.1 billion or 63.6% of all recorded music revenue, which reached $11.1 billion.

To compare, CD sales revenue amounted to $4.3 billion and 55.2% of total recorded music sales in 2009, but fell sharply to $614.5 million and accounted for only 5.5% of total revenue in 2019. Meaning, throughout this 10 year period, CD sales slumped by nearly 7 times.

So, the music industry has had a major shift toward streaming services, but what platforms should artists focus on?

At first sight, it might seem that creators should concentrate on music streaming services that pay the most per play. However, there is another important factor the number of users an artist can reach.

To help artists and those interested in the music industry navigate the complex streaming service landscape, we provide real-world revenue data as well as the userbase of the most popular streaming services.

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Napster tops the list with a $0.00916 payout per-stream, which amounts to $9,160 per 1 million clicks. To earn the US monthly minimum wage of $1,260, artists will have to average over 137 thousand streams per month. Those who want to make the US monthly median wage ($3,714) will have to get more than 405 thousand hits.

Apple Music is second on the list with $0.00675 revenue per play, which means that 1 million listens will rake in $6,750 for the artist. For artists to earn minimum wage, they will have to reach nearly 187 thousand plays per month. For artists who wish to earn the US median wage $3,714, they will have to look for 550 thousand streams.

Deezer takes the third place with $0.00562 revenue per hit, which amounts to $5,620 for 1 million streams. Artists on Deezer will have to get 224 thousand clicks to earn $1,260. To earn the US median wage, artists will have to get nearly 661 thousand plays.

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Amazon Music sits in fourth place, paying out $0.00426 per play or $4,260 for 1 million listens. Creators on this platform will have to get almost 296 thousand plays to earn a US monthly minimum wage of $1,260. To bring in the US median wage, artists will have to score around 872 thousand streams.

Spotify, arguably the most popular music streaming service, compensates artists $0.00348 per hit, or $3,480 for 1 million plays. Singers will have to get at least 362 thousand clicks to see $1,260 hit their bank accounts. To get $3,714, artists should aim for around 1.07 million plays per month.

Pandora, one of the oldest players in the market, offers around $0.00203 revenue per play or $2,030 for 1 million listeners. On Pandora, creators normally need 621 thousand listeners to earn a US monthly minimum wage of $1,260. To earn the medium wage of $3,714, Pandora will squeeze out 1.83 million plays per month.

YouTube, the most popular streaming service overall, pays the least to creators $0.00154 per play or $1,540 per 1 million hits. Just to earn $1,260, musicians will have to reach 818 thousand views. And finally, to earn $3,714, YouTube will require an average of 2.4 million clicks.

As a side-note, the per-stream payout rate is in constant flux, since it depends on multiple factors main of which are: the listener’s country and currency, whether the user has a paid or free account, the specific artists royalty rate, and the percentage of ownership the artist has on the song.

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Userbase

Userbase is the second most important element when considering potential revenue, so it is vital to consider this factor before jumping on a specific platform.

Even though Napster has a considerably higher per-play payout rate than other services, you can expect that a total stream count will be minuscule compared to Spotify and YouTube. Napster has only 32 million users, of which 2.5 million are paid subscribers.

In comparison to Napster, Apple Music provides the potential to reach a wider audience since this platform has over 68 million paid users. Following Apple Music comes Deezer, a service that has only 16 million active listeners, out of which 7 million pay for a premium subscription.

Amazon Music is one of the more popular platforms which has 55 million paid subscribers. A music streaming service that is becoming more popular by the day Spotify, has over 299 million subscribers as of October 2020.

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The old-timer Pandora has 60.9 million listeners, but only 6.2 million decided to purchase a premium subscription.

Finally, the Google-owned platform YouTube can boast of its 2 billion users. On the other hand, only 20 million users decided to upgrade to a premium subscription, which explains the lower payout rates.

Each artist has to weigh the advantages and disadvantages of these services, keeping in mind the two most important variables users and payout rates.

Finally, most artists do not have exclusive deals with any of the music streaming platforms, which allows them to upload music to all of them. After seeing the results, they can shift their focus to markets that bring the most profits.

Hopefully, this real-world data provides valuable insights into the music streaming industry.

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Methodology

We used data from the following sources:

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Rema Sparks Big 3 Debate in Nigerian Music Scene

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The Nigerian music scene is buzzing with discussions about the ‘Big 3’ artists, with Olamide, Davido, and Wizkid being the most frequently mentioned. (more…)

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“I produced most of the biggest hit songs in Ghana last year” – Beatz Vampire claims the crown ahead of TGMA 2024

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Showbiz and showboating go hand in hand and Beatz Vampire is sticking to the script. As one of the industry’s most sought-after producers, he confidently declares 2023 his own and believes none of his peers even come close heading into the Telecel Ghana Music Awards 2024.

Despite the prominent awards show just a month away–June 1, Beatz Vampire is already anticipating a clean sweep under its rebranded glory. His gaze is set on one of the night’s most coveted achievements: the “Producer of the Year” award. And with four hits credited to him under three artists in the previous year alone, it is easy to see why he is confidence levels are stratospheric.

Last year, the young producer was all over the place. His work on JZyNO and Lasmid’s ‘Butta My Bread’ was a mega success, bringing over 160M streams across platforms. The song’s popularity on TikTok also got under the skin of artists like Nigeria’s Ruger, who tried to downplay its quality and appeal. Beatz Vampire chased this down with equally catchy tracks like ‘Goodsin,’ ‘Likor’ and ‘I Lied,’ which garnered similar acclaim. 

Indeed, Beatz Vampire has a good chance of winning the award. Since the nominations list dropped, his name has been on the lips of fans who showed their support. The producer chimed in on his fans’ sentiments, saying: “I feel honored even though this was expected. I produced most of the biggest hit songs in Ghana last year, from JZyNO and Lasmid’s ‘Butta My Bread’ to Olivetheboy’s ‘Goodsin,’ Kidi’s ‘Likor’ and ‘I Lied,’ so it’s only right I am handed the award on that night. Big shouts to the rest of the nominees though.”

Of course, Beatz Vampire is no stranger to the hype around prestigious awards. In 2022, he was nominated “Producer of the Year” at the Ghana Music Awards USA and Ghana Music Awards France. His contributions over the years, like Jahmiel’s ‘Beautiful,’ P-Square’s ‘Jaiye,’ Shatta Wale’s ‘Hajia Bintu’ and ‘1 Don,’ Mr Drew’s ‘Mood’ and ‘S3k3,’ Lasmid’s ‘Atele’ and ‘Sika,’ among others, were super hits of their time. But this year in review is a special one. He believes after so many years of missing out, the award is coming home.

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As the Telecel Ghana Music Awards (formerly the Vodafone Ghana Music Awards) draws close, Beatz Vampire stands on the cusp of glory.

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Gospel singer KODA passes on, after reportedly battling a kidney disease

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Gospel singer, Kofi Owusu Dua Anto popularly known as KODA is dead.

He died on Sunday after reportedly battling a kidney disease.

Tributes, especially from gospel musicians started flying on social media on Sunday when they heard about KODA’s passing.

Some musicians expressed shock when they heard about the death of the gospel stalwart.

Among those who expressed their shock were, Empress Gifty, who posted on Facebook: “I hope it’s not true, KODA,” with crying emojis.

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Speaking to Graphic Showbiz on Sunday afternoon, Gospel musician Nii Okai, a very close friend of KODA said, “I wish I could tell you another thing but that’s the truth. KODA is dead”.

He said it was quite shocking to him considering that KODA was doing very fine after going through treatment.

KODA, celebrated for his uplifting melodies and soulful compositions, was not just a singer but a producer who left an indelible mark on the Ghanaian music scene.

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WATCH: Irene Logan sings ‘At Last’ as she dances with her husband at their wedding reception

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Irene Logan sings 'At Last' as she dances with her husband at their wedding reception

Ghanaian singer, songwriter, philanthropist and entrepreneur, Irene Logan has tied the knot with her sweetheart, Prince! (more…)

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Lagos police arrest gay gang of criminals, who raped their male victims

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The police in Lagos have recorded a breakthrough by arresting eight members of a vicious gang of criminals that specialize in subjecting their victims to several hours of anal sex after dispossessing them of their properties and cash.

The arrest, said to be one of the biggest successes of detectives recently, under the watchful eyes of Commissioner of Police, Adegoke Fayoade so far, was made in the highbrow areas of Lekki, Ajah and Ikoyi areas of the state and efforts are in top gear to round up fleeing members of the dreaded gang made up of young men between the ages of 23 and 40.

Giving details of the operational strategies of the gang, police sources said the young men usually perpetrate their evil acts by renting living apartments in the highbrow areas of the city after which they embark on search for their victims.

It was learned that they normally place notices in strategic areas of the city, advertising job vacancies and acting as estate agents.

Sources said desperate job and accommodation seekers who respond to their adverts would be taken to their apartments usually situated in one of the booming estates where they are subjected to all kinds of torture with a view to forcing them release their account details after which they would be forced into several hours of anal sex by members of the gang.

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According to sources, their operational method is to roam around with exotic cars including high flying SUV’s. They place fake advertisements in strategic areas of Lekki, Ajah, Banana Island and even Ikoyi after which they also scout around, looking for fine and healthy-looking men.

As soon as they succeed in getting a victim, they drive the person to their apartment where they torture him for hours. While torturing their victim, they would extract all information about him including his financial status.

“As soon as they are in possession of those personal facts, they swing into action by proceeding to his house or banks to empty his money and other valuables. The second round of their operation is to subject their victim to hours of anal sex which they take turns to have their fill. They usually record their exploits on video and later relax to view it while enjoying their loot.”

It was gathered that their criminal exploits were blown open after they succeeded in cornering and maltreating a relation of a mobile police officer. The enraged officer was said to have gone to one of the police stations at Lekki to lodge the report.

Based on this development, the Commissioner of Police, Adegoke Fayoade gave marching orders to his special squad to round up the criminals without delay.

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The Special Squad, it was learned, succeeded in penetrating the gang and rounded up seven of their members including their oldest member said to be a lawyer.

Crime Guard learned that during interrogations, members of the gang who were looking unruffled stated boldly that their victims were healthy looking young and old men that will satisfy their sexual urge through the anus.

“They reportedly shocked detectives when they confessed that they had been operating for over three years and that they choose highbrow areas where they could easily track well nourished and endowed men.

Police sources said: “They were boasting to us about how many healthy looking men they have abused through the anus. They said they reject men that are not looking health, stating emphatically that they have no business with women. After their arrest, we confined them in separate cells so that they would not descend on our male suspects inside the cell.

“However, few days later, one of them raised alarm that the oldest member of the gang who claimed to be a lawyer was having same affair with a member of the gang. When we accosted him, he said the relationship had been going on since they have been operating as a gang.

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“Our greatest problem now is that some members of the devilish gang have escaped and we strongly suspect that they must be carrying on with their devilish criminal acts wherever they are.

“We are spreading our dragnets and we are sure that very soon, we will round all of them up. I must state that if not for the swiftness with which our Commissioner directed the operation, many men in Lagos state would have been endangered species by now.”

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Joyce Dzidzor to release Tatata featuring Freddy Meiway

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Joyce Dzidzor to release Tatata featuring Freddy Meiway

Former Aids Ambassador and actress Joyce Dzidzor is gearing up for the release of her latest single Tatata featuring Ivorian Legendary musician Freddy Meiway.

Scheduled for release on April 10 the song recorded by King Dee, mixed by Donguy and mastered by Franz talks about broken heart and how to come out of it. Speaking in an interview with Joyce she said Freddy will not just jump on any song if he is not okay with it “How many musicians have been able to feature him on a song. It was not easy getting him on the song but finally we did and I am so grateful for that.

Asked why she went in for Meiway she said she has so much respect for him and even got a tattoo of him at her back said that her latest tattoo at her back.

“Meiway songs helped me her come out from depression. His music was a therapy for me when I was going through severe depression in 2019 in Hamburg and I tattoo him at my back to celebrate his achievements as an artiste for the past 35 years” she said Asked about her next project and collaboration with other Ghanaian musicians Joyce said that will only depend if this project goes well.

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“ I have a lot of plans for my music career but that will depend on how my latest single goes. If it goes well and accepted by Ghanaians it will give me the energy to continue my music career and feature other musicians” she said. Joyce has been doing music for more 15 years now and has backed musicians like Highlife musician Gyedu- Blay Ambolley and singer Sherifa Gunu.

She was also a member of Dela Hayes Women of Colour band. She pleaded with musicians in Ghana to acknowledge backup singers for their contributions they play. “It is only few musicians who come out to acknowledge who backed them in a studio but I have backed a lot of musicians in the past and they know it. It is just right that they acknowledge our contribution we play so that we can do fill happy for a good work done. When that is done, other musicians who probably liked what we did on other songs can employ us on their projects. That has been my worry for sometime and I wish it could be addressed” she said

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