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Emirates Premium Economy Shines In First Year Of Full Service With Over 160,000 Customers Trading Up To Experience The Cabin’s Quiet Luxury.

Emirates Premium Economy Shines In First Year Of Full Service With Over 160,000 Customers Trading Up To Experience The Cabin’s Quiet Luxury.

After setting new industry benchmarks in Premium Economy travel, Emirates is celebrating a banner first year of full-service operations with the highly popular cabin class.

Over 160,000 customers have traded up to fly in Emirates Premium Economy since it was introduced in August 2022, with strong demand momentum forecasted in the coming months.

The airline is providing travellers more opportunities to experience its highly-acclaimed Premium Economy product which is currently available on flights to 11 cities, with the list growing to 13 cities by the end of the year, as more retrofitted aircraft with refreshed cabins roll into scheduled service.Since Emirates debuted its Premium Economy Class, customer response has been overwhelmingly positive with demand exceeding expectations and bookings growing month on month, demonstrating its appeal to a broad range of traveller segments who want to try out its understated luxury and meticulously elevated experience at great value.

Nearly half of customers flying in Emirates Premium Economy are solo travellers venturing off for holidays, while couples and families constitute the other half.  More than 60% of customers who booked to fly in Premium Economy in the last year were also loyal Emirates Skywards members and regular customers of the airline.

Emirates currently operates 20 aircraft fitted with Premium Economy, 14 of which were retrofitted in-house by the Emirates Engineering team in Dubai over the course of the last nine months. Since August 2022, the airline has operated close to 4,500 flights with Premium Economy, traversing more than 36 million kilometres around the globe.

The airline’s robust beverage selection in Premium Economy includes a global exclusive for Emirates customers, Australian sparkling wine, Chandon Vintage Brut 2016, alongside a choice of a unique white and red wine. The airline’s philosophy to constantly innovate and redefine service excellence through the introduction of Premium Economy has earned it numerous top placings and accolades in the cabin category at the 2023 Skytrax Awards, Business Traveller awards, Airline Ratings Excellence Awards, and 2022 Business Traveller Middle East awards. In May, Emirates launched a global campaign with Academy Award winning actor and philanthropist Penelope Cruz, which also featured her enjoying the spacious seats in Premium Economy.

By the end of the programme, over 4,000 Premium Economy seats will be installed, along with over 700 First Class suites and 5,000 Business Class seats refurbished with the latest interiors Tickets in Premium Economy can be booked on emirates.com , the Emirates App, or via both online and offline travel agents. To explore Emirates Premium Economy further, visit:   Premium Economy | Cabin Features | The Emirates Experience | Emirates

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Source: PeaceFMOnline
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