Stratcomm Africa Marks Maiden Brand Reputation Week And Awards With Capacity Building For Thirty Small And Medium Enterprises In Corporate Communications

This marked the commencement of activities in respect of the maiden Stratcomm Africa Brand Reputation Week and Awards, under the theme: “Skill up in Communication to scale up your business”.

As part of the celebration of this year’s Global Entrepreneurship Week (14th -20th November), Stratcomm Africa established the Brand Reputation Week as an event to highlight to individuals and organisations the value of communication to the realisation of their goals.

Stratcomm Africa will also, among other things, work with individuals and organisations to enhance their ability to employ communication as a tool for building a strong, enduring positive brand reputation for their success.

Yeboah-Banin, in her keynote address, commended Stratcomm Africa for instituting an annual Brand Reputation Week with the potential of changing the face of business in Ghana.

She said it is necessary for SMEs to continuously assess their market and competition, affirm strategies for delivering on their business goals, plans and objectives to ensure consistency in service delivery, profitability and sustainability.   Then followed a panel discussion with Stratcomm Africa Consultants in Reputation Management, Digital Communication, Strategy Development, Research, Media Relations.

The introduction of Brand Reputation Week is intended to draw increased attention to the value of communication to businesses, individuals and society in general.

This year, the Brand Reputation Week Forum and clinics focused on SMEs as their success is critical for national development.  Stratcomm Africa looks forward to extending this exciting opportunity to more businesses and individuals in the coming years.