BetKing Launches In Ghana; Reiterates Commitment To Transforming Lives Through Sports Entertainment

BetKing, Africa's leading sports and digital entertainment company with presence in Africa has officially announced its entry into the Ghanaian market with a high-level stakeholder event.

The event, which was held at MultiChoice Ghana Limited on Saturday, 6th August 2022, had the Head Policy for the Ministry of Youth and Sports, Mohammed Sannie Adams; Commissioner for the Gaming Commission of Ghana, Peter Mireku; media and a host of top dignitaries and key stakeholders across the Ghanaian sports industry in attendance. The event presented an opportunity for BetKing to convey its commitments and plans to be the entertainment and betting platform of choice in the country by providing customers with trusted products, incredible odds, and fast pay-out time offers.

Through this expansion, BetKing aims to not only provide Ghanaians with a credible and reliable sports betting platform but also intensify local efforts designed to positively impact lives within communities they operate and beyond. In his opening remarks, the Managing Director of Kingmakers, Gossy Ukanwoke, explained that with BetKing’s foray into the Ghanaian market, the company continues to focus on its strategic intent to be a leader in sports and digital entertainment in sports entertainment in Africa.

We look forward to engaging customers with exciting activations and offers with this new football season and the upcoming World Cup, turning the thrill of a play into a real win.”, added Ryan Moore. Alex Okyere, the Managing Director of MultiChoice Ghana stated that the partnership with BetKing provides the opportunity to explore the pursuit of digital and entertainment offerings beyond betting and broadcasting.

He said, “SuperPicks, which is one of the many fruits of our partnership will be unveiled in Ghana very soon to provide fans with curated sports entertainment and free-to-play games for them to compete for bragging rights and huge cash prizes.

I also take this opportunity to wish BetKing all the best in Ghana and look forward to all the exciting things we are going to do together”. In addition, the company aims to add value to the local economy by generating hundreds of employment opportunities and promoting entrepreneurship through its agency model.

Also commenting, Enoch Quaye, (Head of Compliance & CSR, BetKing Ghana) stressed the company’s aim to strengthen efforts towards building positive local community impact.