In our world today, the media plays important roles in the lives of people and national development.

Basically, the media, as an entity, is to educate, inform, and entertain the public, hence media publications as in the case of print journalism and programming as in the case of broadcast should meet these objectives.

The term Fourth Estate of the Realm is used to describe the media simply because of its power or explicit capacity of advocacy and implicit ability to frame political issues.

In other words, the media put out information or programming that has the potential to influence others to behave in certain ways.