Renowned political marketing strategist from the University of Ghana Business School, Professor Kobby Mensah has made a compelling case for a forensic audit of the country's voters' register.

His call for transparency and accountability comes at a time when questions surrounding the integrity of the electoral process are becoming increasingly hard to ignore.

In an interview with TV3 monitored by Angelonline.com.gh, Professor Mensah emphasized that acknowledging imperfections in institutional frameworks could pave the way for restoring public confidence in the electoral landscape. "Institutions are not perfect; they are susceptible to errors," he remarked, urging the Electoral Commission (EC) to embrace the audit as a vital step towards mending the fractures in the current electoral atmosphere. "The resolution of these issues will foster a 'win-win relationship' among all key stakeholders, transforming the ongoing uproar into a collaborative effort to strengthen our democracy," he added, keenly noting that substantial inaccuracies had been revealed during the recent exhibition of the voters' register, far more significant than he initially realized.

Director of elections of the NDC, Dr.