Creativity and innovation are said to be important traits that build resilient and sustainable economies, and young people are at the heart of it, especially so, on the continent with the youngest people.

Therefore, the Creative Meet up Summit, is an opportunity to renew the collective effort in tapping into the youthful population to drive prosperity, irrespective of their location.

It's on this backdrop that the British Council, through its Art and culture portfolio, seeks to provide avenues, in various art forms, including film and photography, Music, fashion and literature to educate, engage and provide market access opportunities for creatives to share their work.

Addressing participants at the Summit in Wa, Project Manager -Art & Culture for the Brtitish Council, Andrew Entsua Mensah, said the British High Commission seeks to support young creatives in various endeavours to serve as catalysts for developing the creative economy. "It is with this goal that we are supporting creatives here in Wa, like we have with other young creatives in the past (from Accra to Kumasi to Tamale), to unearth their potential," he indicated.