Mussa Dankwah, Executive Director of Global Info Analytics, has emphasised that winning elections in Ghana today requires research, strategy, and science, rather than propaganda or emotional rhetoric.
Speaking on the Citi Breakfast Show after his outfit's projection for the Akwatia by-election, Dankwah described the experience as "one of the most fulfilling" he has conducted, citing the accuracy and impact of their findings. "I knew I would have been taken to the slaughterhouse.
They were preparing to take me there to finish me if I got this wrong," he revealed, underscoring the high stakes surrounding their work in Akwatia.
Dankwah explained that the dynamics of Ghana's elections have shifted significantly over the years, largely driven by a younger, more informed voter base. "The word here is poll, fair game, research, and science.
