The 4th edition of the Made-in-Ghana Bazaar is set to open this week at the Accra International Conference Centre, running from September 5 to 7.The event is a national trade and investment program designed to promote locally manufactured goods while creating a platform for business growth, investment, and international market access.Organised on the theme "Championing Economic Diplomacy: Connecting Producers, Markets and Opportunities," it aims to go beyond traditional trade exhibitions, positioning itself as a key platform for investment facilitation and business expansion.Spearheading the initiative is the Ghana Investment Promotion Centre (GIPC), which is working to ensure the bazaar delivers long-term economic benefits by connecting Ghanaian small and medium-sized enterprises (SMEs) with buyers, distributors and potential investors.GIPC Chief Executive Officer, Mr Simon Madjie, described the event as "a practical platform for combining trade promotion with investment facilitation," adding that exhibitors would be profiled not just as sellers, but as scalable, investment-ready businesses.Central to this strategy is the Investment Opportunities Mapping Project (IOMP), a data-driven tool developed by GIPC to identify promising sectors across all 261 districts in Ghana.This allows potential investors to access verified and region-specific business opportunities.The event comes at a critical time for Ghana's enterprise sector.
Local manufacturers, artisans, fashion designers and agro-processors are expected to benefit from direct sales, exposure to investors and strategic networking.Organisers say this exposure could lead to export deals or market entry in other regions.Previous editions of the bazaar have produced measurable results, with some participants securing bulk orders from buyers in the United Kingdom, United States and parts of Europe.Others, including producers of shea butter, textiles and local beverages, have reported long-term partnerships and increased exports following their participation.The Ministry of Foreign Affairs is supporting the event through its economic diplomacy agenda.
Ghanaian embassies are now required to feature Made-in-Ghana products at official events, including National Day celebrations, where only local cuisine will be served.Ambassadors are also being evaluated on their ability to promote Ghanaian businesses and attract international interest.The bazaar also forms part of the broader Ghana Diplomatic Investment Drive (GDID), which equips missions abroad with investment briefs and business proposals.Regional investment showcases, including projects such as the Volta Economic Corridor and the Legon Pharmaceutical Innovation Park, will be promoted during the event.Key industry stakeholders, including the Ghana National Chamber of Commerce and Industry (GNCCI) and the Ghana Export Promotion Authority, are providing technical support to exhibitors in areas such as funding access, contract negotiation and export compliance.With the backing of both government and private sector institutions, the 2025 Made-in-Ghana Bazaar is being positioned as a catalyst for enterprise growth, job creation and global market access. BY TIMES REPORTER🔗 Follow Ghanaian Times WhatsApp Channel today.
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