Veteran Ghanaian musician Tic Tac has added his voice to a growing conversation about loyalty and recognition in the entertainment industry, following a viral article shared by AmeyawDebrah.com on X.
The article, based on actor and content creator Jeffery Nortey's comments, shed light on how some Ghanaian filmmakers consistently rely on lesser-known, dependable actors during low-budget phases, only to sideline them once they secure larger funding and opt for more prominent names.
Reacting under the shared post on X, the 'FeFe Ne Fe' hitmaker wrote:"They always ignore the ones that do them favours when they have a low budget at their disposal."His comment supports Jefferey 's original sentiments, which criticized the practice of replacing hardworking, committed actors with so-called "big names" after financial breakthroughs.
Nortey emphasized that while lesser-known actors often help push projects through promotions and full commitment, they are quickly overlooked once producers "upgrade" their cast. "It's really disheartening how some Ghanaian filmmakers operate," Nortey wrote in his original post. "When funds are low, they call on the familiar, dependable faces, people who push their projects, promote them tirelessly, and show up with full commitment… But the moment they secure the budget they've been chasing, they suddenly 'upgrade' and go for the actors they've always dreamed of working with, completely sidelining those who held them down when no one else would." Read Also: Jeffery Nortey Calls Out Film Producers for Sidelining Loyal Actors After Securing Bigger Budgets He further noted: "Let's be clear - bigger faces don't always bring bigger money. (I stand to be corrected).