THE Institute of Public Relations (IPR), Ghana, yesterday announced a series of activities to commemorate this year's World Public Relations Day.World Public Relations Day is observed annually to showcase the contributions of the PR profession to society, particularly in promoting transparency, strategic communication, and effective stakeholder engagement.The day also serves to honour the birth of Ivy Lee, widely recognised as the father of modern public relations.This year's celebration is on the theme, "Building bridges and navigating polarisation."Among the activities slated to mark the celebration throughout July to keep practitioners, students, stakeholders, and the general public engaged, are a webinar dubbed: "PR and Our Stakeholders- Bridging the Gap", executive breakfast meeting with Chief Executive Officers, government ministers, and high-level decision-makers and Panel Discussions and Thought Leadership Forums which will focus on truth-telling, governance, and development communication.IPR Ghana is also expanding its national presence with the inauguration of new chapters in the Northern and Middle Belt regions, and launching a national survey to understand the aspirations of young PR professionals.
Media collaborations and a digital campaign are being used to promote awareness about the strategic value of public relations.In addition, the Institute is also prioritising youth outreach by engaging communication and journalism students across the country.The Institute is also offering pro bono PR support to NGOs and underserved institutions as part of its community impact efforts.
Strategic partnerships with the DVLA and Ghana Health Service further highlight IPR Ghana's commitment to advocacy and sector-wide influence, culminating in their participation in the inaugural conference for the Health Service's PR officers.The Chairman of IPR, Peter Martey Agbeko, said these initiatives reflect Ghana's commitment to elevating the profession, building national capacity, and advancing the strategic relevance of PR in governance and development.Speaking on the theme, he said it underscored the critical role of public relations in combating misinformation and rebuilding trust in institutions.The Institute of Public Relations, Ghana (IPR, Ghana), is the recognised professional body for public relations practitioners in the country.
It is currently led by Ms Esther A.