Marketing must take centre stage in Ghana's national development agenda if the country is to thrive globally, President of the Chartered Institute of Marketing, Ghana (CIMG), Mr Michael Abbiw, has said.He emphasised that marketing goes far beyond promoting products and services, insisting it is a nation-building tool that must be urgently mainstreamed to drive Ghana's economic transformation.Mr Abbiw made these remarks in Accra on Monday during the official media launch of the 36th CIMG Annual National Marketing Performance Awards.He described the occasion as a defining moment in Ghana's journey to elevate marketing as a key pillar for national progress.As part of this vision, Mr Abbiw announced that the Institute, in collaboration with government, would develop a long-term, sustainable strategy to brand Ghana.
A key component of this effort, he said, is the formation of a multi-stakeholder Brand Ghana Council, which will include representatives from CIMG, government, and industry."This council will provide leadership, coordination, and oversight for all branding efforts.
It must sit with CIMG to ensure continuity despite changing administrations.
Ghana's brand must not rise and fall with changing governments.
