The 2025 Women in PR Ghana Summit has sparked a vital industry-wide conversation on redefining public relations in an era of misinformation and conscious consumers.
Held under the theme "Building Authentic Brands as Ethical Storytellers," the two-day summit brought together top communications professionals to challenge outdated PR norms and promote value-driven storytelling, inclusive narratives, and long-term trust-building.
In her keynote, renowned author and storyteller Petra Aba Asamoah emphasised that ethical communication must be a strategic priority, not a box-ticking exercise. "Reputation isn't managed during crisis, it's built through intentional, proactive communication," she said. "In this age of broken promises and rising distrust, ethical behavior and values-driven storytelling are true competitive advantages." She called on executive leadership to take ownership of ethical culture, rather than delegating it to compliance or PR teams after damage is done.
Akosua Kwafo Ogyiri, Communications Manager at WaterAid Ghana, took aim at exploitative storytelling in development and advocacy spaces.
