In commemoration of World In Vitro Fertilization (IVF) Day, Accra Fertility Center, a subsidiary of Medifem Multi-Specialist Hospital has launched a month-long awareness campaign to shed light on the realities of infertility, demystify the process of In Vitro Fertilization (IVF), and offering hope to individuals and couples through education, support, and access to affordable fertility care.

The World IVF Day is celebrated annually on 25th July to commemorate the birth of the first test tube baby, Louise Brown, in 1978 through in-vitro fertilisation (IVF) and this year, the Accra Fertility Center aims to provide the general public with free fertility consultations throughout the month, educational resources on fertility options and IVF processes and an open-house event to meet fertility specialists and tour the facility.

Speaking to the media on the campaign, the Chief Fertility specialist at Accra Fertility Center, Dr Joseph Homiah, stated "Trying to conceive should be a joyful and fulfilling journey.

Yet, for many couples, it can be filled with uncertainty, stress, and emotional challenges and that is why Accra Fertility Center is proud to stand in solidarity with the 1 in 8 couples worldwide affected by infertility". "Since the birth of the first IVF baby in 1978, over 10 million children have been born through IVF, proving that science and compassion together can create miracles, the process has brought unimaginable joy to families who otherwise may never have experienced parenthood. "It is our mission to ensure that more people in Ghana and across the region have the opportunity to explore their fertility options in a supportive environment." said Dr.