Benedict Bentil, a Senior Manager at MTN Business, has highlighted the critical role customer feedback plays in the growth and sustainability of small and medium-sized enterprises (SMEs) in Ghana.
Speaking during a session of the Citi Business Festival on Tuesday, June 17 - which is focusing on marketing strategies for SMEs - Mr.
Bentil expressed concern over the widespread neglect of customer feedback mechanisms by many local businesses. "Feedback is something businesses in Ghana are missing out on," he said. "When you deliver a product to a customer, most often, they do not ask for feedback.
When you do this over a period, you will be able to determine the gaps in your service." Mr.
