The Minister of Communication, Digital Technology and Innovations, , has revealed that his Ministry has rejected a proposal by telecom giant MTN to reintroduce its popular "Zone" data bundle.
Speaking during a live X Space discussion hosted by social media influencer KalyJay on Thursday, June 12, 2025, the minister emphasised that while the decision may be unpopular, it is necessary to prevent the collapse of competitors in Ghana's telecommunication sector. "MTN wants to bring Zone back, but as a minister, I have said no," Sam George stated. "It's a bitter pill we have to take today, so that we don't end up with a single-player monopoly that would put the country in a worst situation,"he added.
He explained that MTN's Zone offer, which allowed the company to drastically underprice data bundles, posed a threat to smaller telecommunication operators.
The minister noted that considering the fact that MTN currently controls nearly 80% of the market share, allowing the return of such aggressive pricing would eliminate fair competition. "Zone was allowing MTN to undercut the market and price below standard rates.
