Distinguished Visiting Professor at the University of Johannesburg, Professor Robert Ebo Hinson, has urged agribusiness players to focus on customer experience, quality packaging, and effective marketing strategies to improve credibility and competitiveness in the market.
Speaking during the Citi Business Festival session on X Spaces (formerly Twitter) with Channel One TV/Citi FM's Head of News, Vivian Kai Lokko, on Thursday, June 12, he said many agribusiness ventures fail to succeed because they neglect essential marketing and branding principles. "Those rushing into agribusiness must get good marketing people to promote their produce.
Use social media apps to promote.
We need to support those in agribusiness by branding their base and learning from other countries," Prof.
