In a shocking report released on May 30, 2025, the World Health Organization (WHO) highlighted the alarming rise in youth tobacco addiction, attributing much of this crisis to flavored tobacco and nicotine products.
A global health crisis disguised in sweet flavors In a report by insightghana.com.gh, the WHO warned that these flavored items are luring millions of young people into a lifetime of addiction, with potentially deadly consequences.
Marking World No Tobacco Day, the organisation appealed to governments worldwide to take immediate action to ban flavors that mask the dangers associated with tobacco products.
WHO's investigation revealed that flavored tobacco products, often marketed as "sweet" or "fruity," are strategically designed to appeal specifically to youth, making it more likely for them to start smoking and subsequently become addicted.