Ghanaian rapper Lyrical Joe isn't buying into the idea that music videos have lost their place in today's music scene.
For him, no matter how popular visualisers or freestyle clips become, nothing beats the value of a well-shot, official music video. His response comes after recent discussions-led by industry voices like artiste manager BullGod-suggesting that visualisers are becoming a better alternative to traditional music videos.But during a chat on Daybreak Hitz with Doreen Avio and DJ Slim, Lyrical Joe made it clear where he stands. "Trust me, they're not going to play your visualiser at the Grammys or MTV Music Awards.
You need good music videos in your catalogue.
That's the way.