The Minister for Education and Member of Parliament for Tamale South, Honourable Haruna Iddrisu, yesterday inaugurated the new Governing Council of the Chartered Institute of Marketing, Ghana (CIMG), calling for a fundamental shift in public sector service delivery through strategic marketing principles.

The inauguration ceremony, held at the Ministry of Education, marked a new chapter for the Institute as it deepens its regulatory role under the CIMG Act, 2020 (Act 1021).

The Minister, in his keynote address, challenged the inaugurated governing council to extend the influence of marketing beyond the private sector to the core of public governance, deepening public sector marketing for accountable governance and effective service delivery. "Marketing is not just for selling products.

At its heart, it is about understanding human needs and delivering value," Hon.