In celebration of Financial Literacy Month, the Center for Financial Literacy Education Africa (CFLE Africa) in collaboration with Prudential Life Insurance Ghana organized a transformative Community Market Outreach Program at the vibrant Sunyani Market Center.
This impactful initiative was designed to bring essential financial education directly to the heart of the community, empowering individuals with knowledge and tools to build stronger financial futures.
As part of the campaign, more than 30 trained volunteers fueled by passion and a shared vision for change, came together to engage with market traders, shoppers, and local residents.
These volunteers, drawn from diverse backgrounds including finance, education, and youth organizations, underwent intensive training sessions to equip them with the skills necessary to communicate key financial concepts in simple, relatable ways.