Dr. Fareed Arthur, Coordinator of the National AfCFTA Coordination Office, has urged African leaders to prioritize and start thinking about regional and continental policies instead of national ones to ensure that, the Africa Continental Free Trade Area is fully functional and operational to the benefit of the member countries. Dr. Arthur made this call at the AfCFTA Market Access Readiness Training for Women and Youth-led/own MSMEs in Kumasi, funded by UNDP on the importance of market readiness for MSMEs, and the understanding AfCFTA, export readiness, regulatory and compliance requirements, finding the right market for their products, building a strong brand for African markets and choosing logistics options for export trade. He disclosed that the objectives of the training were to empower women and youth-led MSMEs to be market-ready by raising awareness about what it takes to get products to consumers in a targeted African market including AfCFTA procedures, export procedures, packaging, labeling, and logistics management.