In March 2025, Guinness Ghana Breweries PLC (GGB PLC) introduced "Control Be Sense," a dynamic campaign highlighting the power of mindful drinking across the country.
The launch brought together consumers, influencers, and industry leaders for an immersive experience that underscored how moderation can enhance life's festivities without dampening the spirit of celebration.
The celebration unfolded at select venues across Accra, where attendees embraced the core philosophy of "Control Be Sense": drinking better, not more.
As brand ambassadors walked participants through practical tips and demonstrations, the excitement in the air was palpable.
