Entertainment pundit Arnold Asamoah Baidoo has predicted King Promise as the most likely Artist of the Year winner at the upcoming Telecel Ghana Music Awards (TGMA).

Speaking on United Showbiz on UTV Saturday night, Arnold ran a historical analysis that pointed to the 'Favourite Story' hitmaker as the most likely victor of the most prestigious award in Ghanaian music.

Expanding on his point, the veteran writer and pundit noted that in recent years, the TGMA has seen a tendency to reward artists who lose the topmost award by crowning them the year after that.

Arnold recounted that in 2021, KiDi was locked in a battle with Diana Hamilton for the award and eventually lost.