Ghanaian music duo, Keche, recently discussed the crucial role of the media in shaping the careers of artistes.
During an interview on Hitz FM with Dr.
Pounds, the group emphasized that an artiste's success and stardom are closely tied to media coverage.
They warned their fellow musicians against overlooking the media's influence, stating, "No one is a star without the media." READ ALSO:Jorvago Features Keche On A New Song "Murderer" They also urged humility, advising artistes to value the media rather than boast or belittle it, as "without the media, you are essentially unknown."The duo also reflected on their journey to fame, highlighting the importance of maintaining strong relationships with media houses and journalists to stay relevant in the competitive music industry.
